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Introduction to Digital Marketing


Today as we know competition is getting tough so for the success of today and compete for tomorrow .we have to make a communication strategy and overall marketing for that purpose. Digital Marketing is a necessary part of our strategy. Firstly do everything which is entirely measurable, Spend money only on those people, who are interested in your products or services in the first place. Reach out to the perfect target every time, Get your product worldwide recognition and service distribution Market to people that really want your products but couldn't be reached previously and Reduce your cost of customer acquisition. 

Digital Marketing Strategy is a mixture of internet and marketing. The four Ps of McCarthy's marketing is Product, Price, Presentation and Promotion. Normally a developing technology leave an effect on all of these four Ps, and the Internet in particularly has seen to fundamental shifts not only for promoting the products, but also for the placement or distribution of the products. Although tools for research, retention, distribution and product creation have changed dramatically, the fundamental principles of marketing still guide strategy. 

 Digital Marketing is a practice of promoting the products and the services via using digital distribution. it is nothing else but simply the channels to reach the consumers in respect of time, relevant, personal and cost-effective manner. While digital marketing includes many of the techniques contained in the category of Internet Marketing, which extends beyond its by including other channels to reach the people who are not using Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. the more traditional marketing areas which is known as  Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. 

Digital Marketing specifically refers to marketing using the Internet, but the strategies allow companies to make the most of their budget through integrating online and offline activities. Digital Marketing should not be seen as separate or an afterthought to a marketing strategy. Instead, businesses should focus on their customers, and use the channels most likely to reach their target market based on budget.

 Digital Marketing strategy is flexible with near real time reporting, the likely success of any campaign or channel can be gauged quickly. Flexibility allows for focus to be shifted as new opportunities and challenges arise.